There’s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a return on that time to make it worthwhile. Journalists who regularly use social media tools such as Twitter and Facebook on the job with success make it part of their daily routine, and focus on communicating quality content that’s worthwhile to recipients. Here’s a look at five journalists who use social media, their attitudes and approaches to it, how they fit it into their schedules, and the ROI they got from it. Though this post focuses on journalists, many of their tips can be more broadly applied to anyone working with social media tools.

Check out a journalist’s guide to maximizing personal social media for ideas about your work (via Mashable).