Practices

Seth Godin challenges us to expose ourselves … its not what you are thinking.

Expose yourself…

With so many options in media, interaction and venues, you now get to choose what you expose yourself to.

Expose yourself to art, and you’ll come to appreciate it and aspire to make it.

Expose yourself to anonymous scathing critics and you will begin to believe them (or flinch in anticipation of their next appearance.)

Expose yourself to get-rich-quick stories and you’ll want to become one.

Expose yourself to fast food ads and you’ll crave french fries.

Expose yourself to angry mobs of uninformed, easily manipulated protesters and you’ll want to join a mob.

Expose yourself to metrics about your brand or business or performance and you’ll work to improve them.

Expose yourself to anger and you might get angry too.

Expose yourself to people making smart decisions and you’ll probably learn how to do it as well.

Expose yourself to eager long-term investors (of every kind) and you’ll likely to start making what they want to support.

It’s a choice if you want it to be.