If unreasonable stuff is succeeding, then is being unreasonable the new reasonable? (via Seth Godin)

The paradox of an instant, worldwide, connected marketplace for all goods and services:

All that succeeds is the unreasonable.

You can get my attention if your product is unreasonably well designed, if your preparation is unreasonably over the top, if your customer service is unreasonably attentive and generous and honest. You can earn my business or my recommendation if the build quality is unreasonable for the intended use, if the pricing is unreasonably low or if the experience is unreasonably over-the-top irresistible given the competition.

Want to get into a famous college? You’ll need to have unreasonably high grades, impossibly positive recommendations and yes, a life that’s balanced. That’s totally unreasonable.

The market now expects and demands an unreasonable effort and investment on your part. You don’t have to like it for it to be true.

In fact, unreasonable is the new reasonable.

You can do more, you can go faster. How about do it better? (via Seth Godin)

The easiest form of management is to encourage or demand that people do more. The other translation of this phrase is to go faster.

The most important and difficult form of management (verging on leadership) is to encourage people to do better.

Better is trickier than more because people have trouble visualizing themselves doing better. It requires education and coaching and patience to create a team of people who are better.

Learn 4 ways to be positive in the midst of a world gone mad from Tony Swartz (via Fast Company)

If there is anything this nasty, fear-driven, dispiriting political season has demonstrated, it’s that no politician—Democrat, Republican, or otherwise—has any compelling solutions to what ails us. Even as partisan a figure as Jeb Bush is suggesting voters are feeling “disgust with the political class.”

We live in a world that has grown increasingly complex and contradictory, angry and fearful, polarized but utterly interdependent.

How, then, to feel more control over our destiny amid so many daunting challenges and so few clear answers?

Here are four very personal behaviors to consider, offered in a spirit of hopefulness and humility:

1. Practice Realistic Optimism.

There is a powerful principle in psychology called “bad is stronger than good.” We’re quicker to notice threats to our well-being than we are to focus on what’s working well. …

2. Build More Bridges

In an era marked by fractiousness and extremes, what connects us rather than divides us? Where can we find common ground? Certainly, there are universal desires we all share: a safe and secure world, people we can love and who love us, a hopeful future for our children. …

3. Add Value Every Day

After three years of a recession that shows all too few signs of abating, it’s no surprise that people are feeling the full range of negative emotions from terror to rage. But to what end? …

4. Give Yourself a Break

The greater the performance demand, the greater the need for recovery. As the world speeds up, we need to keep a balance between doing and not doing. By building in a true renewal break at least every 90 minutes, you’ll feel better, think more clearly, be less reactive and ultimately you’ll get better, more considered results. …

Reprinted from TonySchwartz.com

You have to risk alienating the 2% in order to please the 98%, btw they will be alienated anyway (via Seth Godin)

When a popular rock group comes to town, some of their fans won’t get great tickets. Not enough room in the front row. Now they’re annoyed. 2% of them are angry enough to speak up or badmouth or write an angry letter.

When Disney changes a policy and offers a great new feature or benefit to the most dedicated fans, 2% of them won’t be able to use it… timing or transport or resources or whatever. They’re angry and they let the brand know it.

Do the math. Every time Apple delights 10,000 people, they hear from 200 angry customers, people who don’t like the change or the opportunity or the risk it represents.

If you have fans or followers or customers, no matter what you do, you’ll annoy or disappoint two percent of them. And you’ll probably hear a lot more from the unhappy 2% than from the delighted 98.

It seems as though there are only two ways to deal with this: Stop innovating, just stagnate. Or go ahead and delight the vast majority.

Sure, you can try to minimize the cost of change, and you might even get the number to 1%. But if you try to delight everyone, all the time, you’ll just make yourself crazy. Or become boring.

Learn 4 ways to be positive in the midst of a world gone mad from Tony Swartz (via Fast Company)

If there is anything this nasty, fear-driven, dispiriting political season has demonstrated, it’s that no politician–Democrat, Republican, or otherwise–has any compelling solutions to what ails us. Even as partisan a figure as Jeb Bush is suggesting voters are feeling “disgust with the political class.”

We live in a world that has grown increasingly complex and contradictory, angry and fearful, polarized but utterly interdependent.

How, then, to feel more control over our destiny amid so many daunting challenges and so few clear answers?

Here are four very personal behaviors to consider, offered in a spirit of hopefulness and humility:

1. Practice Realistic Optimism.

There is a powerful principle in psychology called “bad is stronger than good.” We’re quicker to notice threats to our well-being than we are to focus on what’s working well. …

2. Build More Bridges

In an era marked by fractiousness and extremes, what connects us rather than divides us? Where can we find common ground? Certainly, there are universal desires we all share: a safe and secure world, people we can love and who love us, a hopeful future for our children. …

3. Add Value Every Day

After three years of a recession that shows all too few signs of abating, it’s no surprise that people are feeling the full range of negative emotions from terror to rage. But to what end? …

4. Give Yourself a Break

The greater the performance demand, the greater the need for recovery. As the world speeds up, we need to keep a balance between doing and not doing. By building in a true renewal break at least every 90 minutes, you’ll feel better, think more clearly, be less reactive and ultimately you’ll get better, more considered results. …

They tried to kill us, we survived, let’s eat. Sharing a meal as an important dimension to the spiritual life (via On Being).

Ms. Tippett: Where does the body come in to all of this? Where does the body come in to happiness? It can sound like we’re having a discussion about happiness. It’s very cerebral, very mental. You, for example, Bishop Schori, have spoken about running as body meditation. Let’s talk a little bit about our physical selves in this condition of happiness.

Lord Sacks: Well, obviously, Judaism has a certain approach to the physical dimension of the spiritual life. It’s called food. [laugh] In fact, somebody once said, you know, if you want a crash course in understanding all the Jewish festivals, they can all be summed up in three sentences: They tried to kill us. We survived. Let’s eat. [laugh] But I think that is part of our faith that God is to be found down here in this world that God created and seven times pronounced good. And I find one of the most striking sentences in Judaism — it is in the Jerusalem Talmud — is the statement of Rav that in the world to come, a person will have to give an account of every legitimate pleasure he or she deprived themselves of in this life. Because God gave us this world to enjoy.

I must say that quite apart — and I mean, absolutely, Judaism has taken — I think we share this, but Judaism has said there are three approaches to physical pleasure. Number one is hedonism, the worship of pleasure. The number two is asceticism, the denial of pleasure. And number three is the biblical way for sanctification of pleasure. And that, I think, is important and very profound. And I must say that, you know, sometimes the best kind of interfaith gatherance — I mean, theology is extremely wonderful. It’s very cognitive. That is a very polite English way of saying boring. [laugh] And sometimes the best form of interfaith is you just sit together, you eat together, you drink together, you share one another’s songs. You listen to one another’s stories and just enjoy the pleasures of this world with people of another faith. That is beautiful.

I would add just one other thing. If there is one thing I find beautiful beyond measures — there in my own tradition in what we call hakhnasat orhim, hospitality, very real element of Christianity and Islam and Buddhism — it’s a super element in Sikhism, what’s called langar. You know, it’s not just my physical pleasures. It’s giving physical pleasure to those who have all too little. One very great Hasidic teacher once said, “Somebody else’s material needs are my spiritual duties.” And that, I think, is where we join in sharing our pleasures with others.