Key takeaways: (A) Define the problem – what is the problem your vision is trying to solve? (B) Present the vision as a solution to the problem, (C) Why do we need to do something? and why do we need to do it now?

Key takeaways: (1) Vision is a mental picture of what could be fueled by a passion for what should be. (2) Vision must be stated simply – it should be transferable, e.g. memorable and portable.