Link: Fast Company | Good to Great.

Jim Collins, "Good to Great," Fast Company, 51 (October 2001) p. 90.  Illustations by Greg Clarke.

Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now, here’s how you can do it too.

I want to give you a lobotomy about change. I want you to forget everything you’ve ever learned about what it takes to create great results. I want you to realize that nearly all operating prescriptions for creating large-scale corporate change are nothing but myths.

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